![]() ![]() The new fall menu item was inspired by the rapper’s name for her fanbase, which serendipitously is the same as the popular donut holes. They also recently teamed up with actor Ben Affleck and rapper Ice Spice for the Ice Spice Munchkins Drink. To attract Gen-Zers, Dunkin’ rebranded in 2019 and enlisted TikTok superstar Charli D’Amelio to launch new menu items: “The Charli” and “The Charli Cold Foam.” And the brand benefited handsomely from partnering with TikTok’s most followed female creator - on the day that “The Charli” was released in 2020, Dunkin’ app downloads increased by 57% as compared to its previous 90-day average.īut Dunkin’ didn’t stop there. Over the past few years, Dunkin’ has been focusing on recruiting Gen-Z customers by catering to the group’s coffee tastes and the influencers and artists they follow most. Below, we look into fast-food franchisors that have benefited from coveted celebrity endorsements. But an undeniably effective way to attract fans (especially younger ones) to a fast-food restaurant is with a celebrity endorsement.įrom Dunkin’ and Wendy’s to Burger King and McDonald’s, popular fast-food brands have enlisted the help of celebrities to sell new products and generate social media buzz. These include offering fun promotions on national food holidays and having lively mascots to add personality to and humanize their brands. Getting the Stamp of Approval from Influencers and Athletes can Increase Sales and Social Media Buzzįast-food franchisors have several tools in their arsenal to attract attention and increase sales. ![]()
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